By improving their workflow, Schibsted was able to welcome bigger ideas across their entire company
Schibsted's Consumer Business department was constantly on the lookout for a digital content tool that would help generate more subscription revenue, a tool that was collaborative and a true partner. Their current toolset left them feeling isolated, with constant blockers that made it feel like everything could collapse at any moment.
The amount of time and resources required to launch new sales concepts drastically limited their ability to run daily sales and campaign efforts. Marketers, Designers, and Developers were expected to manage multiple handoffs and rounds of iteration before anything saw the light of day.
Launching new communication material to existing subscribers and potential new customers required involvement from several departments. This was a collaboration nightmare and increased the time spent on even the most simple productions.
The business was stuck on older visual builders that generated heavy scripts that impacted site performance. They needed something that would be flexible enough to provide no-code visual building and advanced code injections.
After the developers reviewed Vev's Code Editor, they turned into believers. They were impressed by how closely it matched the other top code editors out there today (looking at you Visual Studio Code). That, coupled with the no-code, visual building flexibility made it a match made in heaven.
Finally, all of their production needs could be met under one platform.
Vev came complete with hosting and deployment integrations which made it easy to adapt to Schibsted's processes and workflows. Vev became a tool that could connect and distribute content across all their CMS platforms.
Schibsted was able to implement Vev and set up an entirely new workflow in only four weeks. In less than six months, they would make up all implementation costs. By November 2019, marketers and designers in all of their brands produce and launch sales campaigns for the first time, independent of the help of developers.
The first campaign running on Vev has reduced time spent by developers by 66% and is expected to decrease even further as their designers and marketers keep building competence and the QA is automated by Vev.
The power to launch campaigns is now in the hands of the teams responsible for the results. Vev has reduced the time for sales communication to go live, from idea to actually being visible for their users, drastically! This has enabled their teams to make different and bolder choices when marketing Schibsted products.
As the market changes, so do their campaign needs, and Vev is able to not only change with Schibsted but they can use Vev as a way to stay ahead of the times. They are discovering new fields for usage of Vev, like embedding web content on existing solutions or creating lightweight web applications and prototyping new ideas. Their development department is more effective – removing repetitive tasks for their valuable developers who can now spend their time building larger strategic solutions.
After six months, Schibsted conducted a user survey with all parties involved. The tool is in use across almost all areas in the Consumer Business department: Sales and Marketing, their various brands, CRM and development. They have heard nothing but positive feedback regarding the ability to collaborate better, save time and produce better work overall.
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