5 Animated Landing Page Ideas That Will Transform Your Marketing Content

A well-designed animated landing page can be the difference between gaining a customer, and visitors bouncing straight off your site.

For most companies, landing pages are an initial touchpoint to their brand, a new product, event or campaign. In our fast-paced yet oversaturated digital world, it’s increasingly important for brands to make a lasting first impression quickly. Not only will an animated landing page captivate a visitor’s attention, it also has the power to boost conversion and engagement. With advanced no-code tools, creating show-stopping landing pages for successful marketing campaigns is easier than ever.

What is an animated landing page?

Animated landing pages are landing pages that contain some form of animation – whether that’s playful graphics, short videos, or user-based actions. Animation has become increasingly important if you want to enhance the user experience and ensure your site stands out; It adds personality and creativity, creates a sense of atmosphere and excitement, and can make visitors feel more invested in your brand.

However, animations should never be thrown in for the sake of it. Animations should be coherent, complementing the overall design of your site and providing visual clues that highlight key information. There’s an art to adding animations to a landing page, and if you don’t get the balance right, users can become distracted or confused, and you risk them leaving your site. Most importantly, don’t forget to adapt your design for mobile, as many animations do not work as well on mobile landing pages as they do on desktop. There are a number of web animation tools out there, some of which — like Vev — do not require any developer resource or coding knowledge to use.

Design Components that Make for a Stunning Animated Landing Page

So, now we know why animated landing pages are important, how do we go about ensuring animations have a sense of fluidity, and don’t obstruct the user journey? Generally speaking, there are several types of landing page animation that enhance websites without being overwhelming.

Some of the most effective forms of landing page animation include:

Hover animations

Hover animations are animations that are triggered in response to user interactions. They occur when a visitor moves their cursor over selected elements, causing them to move, change size or color, switch up the background images, and more. Hover animations are one of the more subtle forms of animation, and are often used to highlight specific text and visuals through micro-interactions.

Animated text

Animated text is another effective form of landing page animation. It can involve words sliding across the screen, fading in and out, text changing color, or letters scaling up or down. Animated text is activated by scrolling, clicking, or hovering, or simply by loading a page. This form of landing page animation works well when you want to convey different messages on your landing page, but have limited space.

Scrolling animation

Scrolling animations are another form of interactive landing page animation – and they’re one of the most commonly used. Scroll animations are triggered when the user scrolls up or down, which allows the visitor to consume your content at their own pace. Simple scrolling animations can take the form of animated text, but they can also bring motion to graphics or images. Other forms of scrolling animation include parallax scrolling, animated transitions, and fade-ins and fade-outs.

Animated graphics and illustrations

Animated graphics and illustrations are good ways to bring your landing page to life, and these can range from subtle, user-triggered graphics to eye-catching animations that encourage visitors to dive into your website. While GIFs were once the most popular form of landing page animation, today Lottie animations are more popular due to the fact that they’re smaller, faster, and much higher quality. Animated charts are another popular animated landing page graphic.

Animated backgrounds

If you’re looking to create an impressive cinematic effect on your landing page, you may want to consider an animated background. These place videos, photos, or graphics behind content in the foreground, creating a deeply immersive experience where it feels as though you’re actually moving through a page, rather than simply scrolling through it. If your landing page focuses on a specific story, then this form of landing page animation, which pairs text with visual aids, can be very effective.

Parallax scrolling

Parallax scrolling is a powerful form of scroll-based animation, and it can be a really impressive addition to your landing page. It doesn’t just make your page look more appealing, it also engages users, and while it creates an instant sense of dimensionality, visitors can scroll at their own pace, preventing them from feeling overwhelmed. Parallax scrolling varies the speed at which different visual elements move; usually the foreground moves faster than the background, creating an illusion of depth.

Carousels and slideshows

Most landing pages aren’t overly long, which means it’s important to conserve screen space whenever possible. While they’re not exactly ‘real’ animations, slideshows, image galleries, and horizontal-scrolling sections are great ways to maximize screen space while still injecting movement and life into your landing page. You can show readers more visual examples of what you do without using up precious bandwidth.

6 Beautiful Animated Landing Page Designs

Now we’ve looked at the most common types of landing page animation, it’s time to see them in action! To show you how effective these animations can be when used correctly, we’ve highlighted six of our favorite landing page designs.

Vev - Parallax Scroll

We’ll kick things off with one of our own landing pages, Bring Parallax to your Site. If you’re looking to impress visitors, and entice them to keep scrolling, then adding a parallax scrolling effect to your landing page is a great way to do so. It’s the web version of a magic trick, or an optical illusion, and while it looks technical, we used our own pre-built parallax scrolling sections to show you how easy it can be.

Once you land on the page, you immediately see an image of New York City, seen from high above. Instead of staying static, the image drops down, creating the sensation that you’re falling, before bouncing back up again. By immediately altering the viewer’s sense of perspective, we’ve (hopefully!) piqued their interest, and encouraged them to keep exploring.

As the user continues their journey down our landing page, they’re greeted by horizontal scrolling sections and animated images. The animated graphics show the different types of parallax effects users can add to their own site: multi-layer parallax, image parallax, and mouse move parallax.

We’ve already stated the importance of keeping landing page animations logical and purposeful, and we’ve followed our own advice; each animation serves a specific purpose, showing the reader clearly what each type of parallax effect looks like in action.

We finish on another animated image, this one showing how easy it is to publish your Vev-created site. The animation shows a cursor moving to an upload button, and once it hovers over it, the many CMS options available pop up. At the very bottom, a slow horizontal scroll section highlights some of our partners, leaving the reader in no doubt that they’re in good company if they choose to use Vev.

Road 13 Vineyards - The John Oliver Collection

 Canadian wine company Road 13 Vineyards used Vev to create their animated landing page to promote their new range of product, The John Oliver Collection. The first element to note is animated text. As the reader scrolls, paragraphs slide horizontally across the screen, telling the story of John Oliver himself, and why Road 13 have created a collection dedicated to him. The flipping from vertical to horizontal scroll instantly engages the reader, and shows them that this isn’t a standard e-commerce site, but an engaging digital story.

Scrolling further sees the navigation flip back and forth from vertical to horizontal, which keeps the reader on their toes, and there are different types of animated text effects used – from whole paragraphs sliding across the screen to single sentences. A slideshow is also used to showcase their products, allowing the reader to see the full John Oliver collection without using up much space.

DN - The Craftsmen

Dagens Næringsliv – or DN – is a Norwegian newspaper, and their Vev-created advertising feature for Lexus, The Craftsmen, contains some excellent examples of landing page animation. Arriving on the page takes you to a sleek animated background, which immediately creates a cinematic effect. As you land on a futuristic photo of a Lexus vehicle, the camera slowly pans in, pulling you into the narrative. 

Scrolling down further takes you to an animated graphic of an origami bird being formed; accompanied by the text ‘precision to the fingertips’, the delicate and methodical construction of the origami bird conveys  the care that went into creating the new Lexuses far better than a block of text could.

The landing page finishes with a different animated background – this time, a slick video that displays the beauty and power of the Lexuses. Footage of the cars being constructed and driving is juxtaposed with audio of a heartbeat and visuals of emotional Lexus employees, which is very evocative; it brings human emotions to a machine, and shows just how effective animation can be in creating sentiment in viewers.

Orangina

On the flipside, Orangina’s landing page couldn’t be more different from that of Service Now. It’s colorful, short, and sweet, just like the bubbling orange beverage itself, and is full of playful and vibrant landing page animations that represent the brand’s personality.

The page is split into eight squares, each one containing an animation. Four of the squares showcase Orangina’s different drinks, which contain hover animations; when you move your cursor onto a drink, the bottle jumps around, and a ‘view details’ box pops up.

The other four boxes contain animated illustrations with relevant text: one animation is of a spinning, sliced orange, with the accompanying text explaining how Orangina is made from real orange juice and pulp; another is of a bottle being shaken and bubbling, with the accompanying text suggesting that you shake the bottle to mix the fruit and reveal the great taste.

33 Letters for Ukraine

Another impressive landing page is 33 Letters for Ukraine, which was created by the design community to show support and solidarity with Ukraine. Like the Orangina site, it conveys a positive tone from the moment users land on the page, thanks to the bright blue and yellow color scheme (the colors of the Ukrainian flag) and the fun sans-serif font.

Scrolling triggers animated graphics, which slide over each other like cards being shuffled. Below the fold are the 33 letters of the Ukrainian alphabet, which each take the form of an animated square. Hovering over each square triggers animations, and these shift between individual illustrations, which are visual representations of the letter itself, and the letter as it appears in its plain written form.

Scrolling further reveals animated text that slides across the screen, hover animations, where moving your cursor over buttons causes them to flash and change color, and pop-up animations that appear when you move over key sections of text. The combination of engaging details and different animations means that this is an eye-catching landing page that instantly intrigues visitors.

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