As the Senior Ecommerce Coordinator, he helps drive growth in Osprey’s direct-to-consumer (DTC) business. He has a keen eye for improving user experiences and creating interactive content that converts.
Who is Lewis Bowen?
Launching at the Speed
of Imagination
Vev empowers this legendary outdoor brand to create unique e-commerce campaigns and product pages that convert and capture their audiences.
of Imagination
Launching at the Speed
Osprey is an international apparel company, specializing in outdoor gear for the world’s most daring people and outdoor enthusiasts. They have built a community around the spirit of outdoor adventure, which continues to grow and evolve.
Let’s take a journey through their challenges, solutions and results, shall we?
Too much content, not enough time
Change this
Custom content took too long to create.
Osprey is one of the world’s most innovative outdoor gear brands. They want their content to feel as premium as the brand. But since the e-commerce team is often hustling to roll out marketing and product launch pages, they don’t have a lot of spare time to develop unique landing pages that bespoke builds could offer. Before Vev, refreshing their online presence meant contending with their developer’s schedule or finding the budget to hire outside help.
CMS was slowing teams down.
Osprey’s primary CMS worked fine for templated blog posts. But anything more creative, like a landing page or interactive story, required custom development — and a ton of back and forth to get pixel perfect.
Project backlogs hampered creativity.
Managers were wasting precious hours overseeing content creation. And eventually, the whole team hit a bottleneck, which limited how quickly they could bring new campaigns to life.
The Challenges
challenges
the
An intuitive tool for the entire team.
The Solution
“The key thing is, you don’t need to be an expert to build pages in Vev. At first you might look at it and get overwhelmed, but the Vev team — all experts in their own right — gave recommendations every step of the way.”
Lewis Bowen, Senior Ecommerce Coordinator
They were struck by how quickly they were able to learn how to use the tool and create what they had envisioned. Using a tool that is both intuitive and supported by an agile Vev support team, D2 has been able to bring new capabilities to any project.
Expansive and intuitive
It was as simple as that. Vev was the only tool that gave the writers and designers everything they needed to be able to translate their print publication onto the web without sacrificing a single asset. In fact, they could build on existing assets, and enhance their digital look and feel.
Vev quickly rose to the top
It can do things no other platform can
Vev allows for free-flowing creation, through and through. The platform simply does not have the limitations other tools do, like Ceros or Webflow.
Simplified process
With very few hoops to jump through, D2 found the path from idea to final product to be even shorter and even more practical for producing a weekly magazine.
Vev quickly rose to the top
It was as simple as that. Vev was the only tool that gave the writers and designers everything they needed to be able to translate their print publication onto the web without sacrificing a single asset. In fact, they could build on existing assets, and enhance their digital look and feel.
Expansive and intuitive
They were struck by how quickly they were able to learn how to use the tool and create what they had envisioned. Using a tool that is both intuitive and supported by an agile Vev support team, D2 has been able to bring new capabilities to any project.
Simplified process
With very few hoops to jump through, D2 found the path from idea to final product to be even shorter and even more practical for producing a weekly magazine.
It can do things no other platform can
Vev allows for free-flowing creation, through and through. The platform simply does not have the limitations other tools do, like Ceros or Webflow.
Vev empowers both Osprey’s content creators and developers to focus on the challenges they’re best equipped to solve — all on the same canvas. The content editor and dashboard lets marketers obsess over things like headlines and social media descriptions. Developers get a fully integrated code editor, which opens up countless possibilities and saves them time with reusable components.
Collaborate in real-time.
At first, Osprey tried a few popular no-code design tools, which had steep learning curves and cumbersome interfaces. When they found Vev, everything clicked. It only took a few minutes for the team to get familiar with Vev’s intuitive Design Editor, which feels refreshingly similar to their favorite design tools.
World-class content, DIY-style.
Osprey’s marketers now have the freedom to create exactly what they have in mind, then push it live anywhere they like. Since Vev can publish to nearly any CMS or server with powerful hosting integrations, the team is no longer held back by their current tech stack.
Plays with existing tech stack.
Let The Work Speak For Itself
The results
Optimizing anything doesn't break anything.
Osprey’s digital marketers are always looking to optimize landing pages to drive more conversions and improve the user experience. With custom development, even small tweaks can require significant work. But with Vev, they can test and finetune without breaking anything — including their developer’s heart.
The whole team has the power to create.
After a quick ramp-up, Osprey has been able to create world-class digital experiences with no code. Now, the team has the tools to launch campaigns faster and more effectively.
Everyone gets on the same page — fast.
Since everyone on the team can collaborate in real-time, Vev essentially eliminates the need for prototypes and endless handoffs. Building and QA seamlessly happen at once. What might’ve taken weeks to build with custom development can now happen in hours.
We over at Vev had a few follow-up questions...
Bowen
Lewis
What three words would you use to summarize your experience with Vev?
Quick, premium and innovative.
When did you realize your old workflow wasn’t, well, working?
It got to the point where, especially with covid, the PR teams and the whole of marketing basically pushed all of their efforts digitally. And we hit a bottleneck. My colleague was building pages pretty much as his full-time job. There was just so much time he was spending working on pages, feeding them back and forth.
When you first shared Vev with your teammates, what was their reaction?
People were absolutely amazed at what I was able to build without paying loads of money to have someone else do it. It’s really easy to make something really impressive, which is super, super cool.
How does Vev help your team quickly scale and grow your marketing campaigns?
We’ll often have loads of ideas, but we’re limited by time or technical capacity. Instead of mocking an idea up in Photoshop and trying to replicate it later, our team can build something better, directly in Vev. It gives us the freedom to drag and drop, but also create something that looks world-class.
What would you say to a designer or brand that might be considering using Vev?
As long as you’ve got the vision, Vev is definitely the tool to drive it forward. Vev completely streamlines the process of cross-team collaboration. You can focus more on the work, not on fighting to find the middle ground.
Feel free to explore and create as many projects as you'd like for free! Then select the plan that's right for you when you're ready to publish.
Let's make the web a more beautiful place, together.
Ready to make something exceptional?
Agencies
Ready to make something?
Feel free to explore and create as many projects as you’d like for free! Then select the plan that’s right for you when you’re ready to publish.
Let’s make the web a more beautiful place, together.