Art Director at D2
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Workflow Optimization
For All
By improving their workflow, Schibsted was able to welcome bigger ideas across their entire company.
For All
Workflow Optimization
Schibsted is an international family of digital consumer brands including world class media houses, leading marketplaces and digital services that empower consumers. Millions of people interact with Schibsted companies every day.
Let’s take a journey through their challenges, solutions and results, shall we?
Slow and not very steady
Slow production processes limited sales.
The amount of time and resources required to launch new sales concepts drastically limited their ability to run daily sales and campaign efforts. Marketers, Designers, and Developers were expected to manage multiple handoffs and rounds of iteration before anything saw the light of day.
Teams were unable to adapt to changes.
Launching new communication material to existing subscribers and potential new customers required involvement from several departments. This was a collaboration nightmare and increased the time spent on even the most simple productions.
Technical requirements
required hard coding, impacting performance.
The business was stuck on older visual builders that generated heavy scripts that impacted site performance. They needed something that would be flexible enough to provide no-code visual building and advanced code injections.
The Challenges
challenges
the
No-code and advanced code
all in one platform.
The Solution
"Vev is a fantastic tool. I can work from anywhere and the tool enables me to make design and completely finished sites without much help from developers. I have more control on details now and get a better finish overall."
Designer, Schibsted
They were struck by how quickly they were able to learn how to use the tool and create what they had envisioned. Using a tool that is both intuitive and supported by an agile Vev support team, D2 has been able to bring new capabilities to any project.
Expansive and intuitive
It was as simple as that. Vev was the only tool that gave the writers and designers everything they needed to be able to translate their print publication onto the web without sacrificing a single asset. In fact, they could build on existing assets, and enhance their digital look and feel.
Vev quickly rose to the top
It can do things no other platform can
Vev allows for free-flowing creation, through and through. The platform simply does not have the limitations other tools do, like Ceros or Webflow.
Simplified process
With very few hoops to jump through, D2 found the path from idea to final product to be even shorter and even more practical for producing a weekly magazine.
Vev quickly rose to the top
It was as simple as that. Vev was the only tool that gave the writers and designers everything they needed to be able to translate their print publication onto the web without sacrificing a single asset. In fact, they could build on existing assets, and enhance their digital look and feel.
Expansive and intuitive
They were struck by how quickly they were able to learn how to use the tool and create what they had envisioned. Using a tool that is both intuitive and supported by an agile Vev support team, D2 has been able to bring new capabilities to any project.
Simplified process
With very few hoops to jump through, D2 found the path from idea to final product to be even shorter and even more practical for producing a weekly magazine.
It can do things no other platform can
Vev allows for free-flowing creation, through and through. The platform simply does not have the limitations other tools do, like Ceros or Webflow.
Vev came complete with hosting and deployment integrations which made it easy to adapt to Schibsted's processes and workflows. Vev became a tool that could connect and distribute content across all their CMS platforms.
Vev was easily implemented into Schibsted’s existing platform.
After the developers reviewed Vev's Code Editor, they turned into believers. They were impressed by how closely it matched the other top code editors out there today (looking at you Visual Studio Code). That, coupled with the no-code, visual building flexibility made it a match made in heaven.
Finally, all of their production needs could be met under one platform.
Vev stood out. Way out.
Schibsted was able to implement Vev and set up an entirely new workflow in only four weeks. In less than six months, they would make up all implementation costs. By November 2019, marketers and designers in all of their brands produce and launch sales campaigns for the first time, independent of the help of developers.
Time savings were obvious in only four weeks.
Time savings were obvious in only four weeks.
Schibsted was able to implement Vev and set up an entirely new workflow in only four weeks. In less than six months, they would make up all implementation costs. By November 2019, marketers and designers in all of their brands produce and launch sales campaigns for the first time, independent of the help of developers.
Vev was easily implemented into Schibsted’s existing platform.
Vev came complete with hosting and deployment integrations which made it easy to adapt to Schibsted's processes and workflows. Vev became a tool that could connect and distribute content across all their CMS platforms.
Vev stood out. Way out.
After the developers reviewed Vev's Code Editor, they turned into believers. They were impressed by how closely it matched the other top code editors out there today (looking at you Visual Studio Code). That, coupled with the no-code, visual building flexibility made it a match made in heaven.
Finally, all of their production needs could be met under one platform.
Schibsted is now more versatile than ever.
The Results
Let The Work Speak For Itself
The results
Bolder objectives are being met.
The power to launch campaigns is now in the hands of the teams responsible for the results. Vev has reduced the time for sales communication to go live, from idea to actually being visible for their users, drastically! This has enabled their teams to make different and bolder choices when marketing Schibsted products.
Setting the stage for innovative content.
As the market changes, so do their campaign needs, and Vev is able to not only change with Schibsted but they can use Vev as a way to stay ahead of the times. They are discovering new fields for usage of Vev, like embedding web content on existing solutions or creating lightweight web applications and prototyping new ideas. Their development department is more effective – removing repetitive tasks for their valuable developers who can now spend their time building larger strategic solutions.
A happier culture throughout.
After six months, Schibsted conducted a user survey with all parties involved. The tool is in use across almost all areas in the Consumer Business department: Sales and Marketing, their various brands, CRM and development. They have heard nothing but positive feedback regarding the ability to collaborate better, save time and produce better work overall.
Decreased time to market by 90%.
The first campaign running on Vev has reduced time spent by developers by 66% and is expected to decrease even further as their designers and marketers keep building competence and the QA is automated by Vev.
We over at Vev had a few follow-up questions...
smith
mikkel
Who is Mikkel Smith?
What three words would you use to summarize your experience with Vev?
Intuitive, powerful, playful.
What was your first impression of Vev?
I thought “wow, this is InDesign for the web!”. I was struck by how incredibly intuitive and expansive the tool was, and how quickly I was able to create what I envisioned with very few hindrances. Since then, Vev has evolved, and even the limitations that would frustrate me in the beginning have been addressed. Given enough experimentation (and some super capable support from the Vev-team) virtually anything is possible with Vev
What does Vev enable you to do, that other platforms do not?
Its free creation and drag-n-drop canvas. Vev simply doesn’t have the limitations that other platforms do.
What would you tell a designer or company who was looking for a similar tool?
Smart move company! Try it. I’d be shocked if you didn’t fall in love. As the world moves forward it is becoming more and more clear that digital tools are going to be integral to nearly every aspect of how we conduct our society. So clearly the tools need to be rational, well thought out, and ideally beautiful.
