How Schibsted's marketing department reduced time to market with 90% on campaigns

After implementing Vev, the marketing department in Schibsted, the largest publisher in Northern Europe, cut cost and increased efficiency drastically.

CASE STUDY

RESOURCES

They reduced time-to-market on campaigns from three weeks, to thirty minutes

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EFFICIENCY

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A SNEAK PEEK INTO THE WORKFLOW: Vev is directly connected to your server and/or platform, enabling you to publish content (banners, sites ++) to any end-point on your existing sites. Schibsted's marketing department can make small adjustments on campaigns and one-click-publish directly to any end-point on their site.

Before Vev

25%

75%

100%

50%

With Vev

Q1-19

Q2-19

Q3-19

Q4-19

By removing repetitive tasks for developers, they reduced the time spent by developers with 66%. This is expected to decrease more as designers and marketers keep building competence

CORPORATE CULTURE

After six months, Schibsted conducted a user survey with all parties involved. The tool is in use across multiple departments: Sales and Marketing, the various brands, CRM and development


“It's lubrication to my workflow”

Marketer

“Fantastic tool. I can work from anywhere and the tool enables me to make design and completely finished sites without much help from developers. I feel I have more control on details, and get a better finish.”

Designer

“We have cut several steps from idea to complete product. Increased efficiency and we work together in new ways.”

Marketer

“The number of work tasks have decreased, and the tasks left are more engaging. It used to be routine work (and quite boring) to make a sales poster or landing page. Now our tasks are more related to development and problem-solving.”

DEVELOPER

“Easy and fun! The instant reuse of design enables making solutions during meetings, so that all stakeholders can get a visual and agree right then and there. Efficient!!”

Business developer

NEW OPPORTUNITES

With more time on their hands, combined with a flexible web design builder, Schibsted reports that they can communicate their large variety of products in new and innovative ways.

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Campaign landing page

The case is nominated for the 2020 INMA Global Media Awards in the category “Best New Initiative to Enhance Corporate Culture”. Read the full case study by Schibsted here.

INMA AWARDS

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