Vev empowers this legendary outdoor brand to create unique e-commerce campaigns and product pages that convert and capture their audiences.
Let’s take a journey through their challenges, solutions and results, shall we?
Change this
Osprey is one of the world’s most innovative outdoor gear brands. They want their content to feel as premium as the brand. But since the e-commerce team is often hustling to roll out marketing and product launch pages, they don’t have a lot of spare time to develop unique landing pages that bespoke builds could offer. Before Vev, refreshing their online presence meant contending with their developer’s schedule or finding the budget to hire outside help.
Osprey’s primary CMS worked fine for templated blog posts. But anything more creative, like a landing page or interactive story, required custom development — and a ton of back and forth to get pixel perfect.
Managers were wasting precious hours overseeing content creation. And eventually, the whole team hit a bottleneck, which limited how quickly they could bring new campaigns to life.
The Solution
Lewis Bowen, Senior Ecommerce Coordinator
They were struck by how quickly they were able to learn how to use the tool and create what they had envisioned. Using a tool that is both intuitive and supported by an agile Vev support team, D2 has been able to bring new capabilities to any project.
It was as simple as that. Vev was the only tool that gave the writers and designers everything they needed to be able to translate their print publication onto the web without sacrificing a single asset. In fact, they could build on existing assets, and enhance their digital look and feel.
Vev allows for free-flowing creation, through and through. The platform simply does not have the limitations other tools do, like Ceros or Webflow.
With very few hoops to jump through, D2 found the path from idea to final product to be even shorter and even more practical for producing a weekly magazine.
It was as simple as that. Vev was the only tool that gave the writers and designers everything they needed to be able to translate their print publication onto the web without sacrificing a single asset. In fact, they could build on existing assets, and enhance their digital look and feel.
They were struck by how quickly they were able to learn how to use the tool and create what they had envisioned. Using a tool that is both intuitive and supported by an agile Vev support team, D2 has been able to bring new capabilities to any project.
With very few hoops to jump through, D2 found the path from idea to final product to be even shorter and even more practical for producing a weekly magazine.
Vev allows for free-flowing creation, through and through. The platform simply does not have the limitations other tools do, like Ceros or Webflow.
Vev empowers both Osprey’s content creators and developers to focus on the challenges they’re best equipped to solve — all on the same canvas. The content editor and dashboard lets marketers obsess over things like headlines and social media descriptions. Developers get a fully integrated code editor, which opens up countless possibilities and saves them time with reusable components.
At first, Osprey tried a few popular no-code design tools, which had steep learning curves and cumbersome interfaces. When they found Vev, everything clicked. It only took a few minutes for the team to get familiar with Vev’s intuitive Design Editor, which feels refreshingly similar to their favorite design tools.
Osprey’s marketers now have the freedom to create exactly what they have in mind, then push it live anywhere they like. Since Vev can publish to nearly any CMS or server with powerful hosting integrations, the team is no longer held back by their current tech stack.
The results
Osprey’s digital marketers are always looking to optimize landing pages to drive more conversions and improve the user experience. With custom development, even small tweaks can require significant work. But with Vev, they can test and finetune without breaking anything — including their developer’s heart.
After a quick ramp-up, Osprey has been able to create world-class digital experiences with no code. Now, the team has the tools to launch campaigns faster and more effectively.
Since everyone on the team can collaborate in real-time, Vev essentially eliminates the need for prototypes and endless handoffs. Building and QA seamlessly happen at once. What might’ve taken weeks to build with custom development can now happen in hours.
Feel free to explore and create as many projects as you'd like for free! Then select the plan that's right for you when you're ready to publish.
Let's make the web a more beautiful place, together.
Feel free to explore and create as many projects as you’d like for free! Then select the plan that’s right for you when you’re ready to publish.
Let’s make the web a more beautiful place, together.