Top 5 Interactive Content Platforms for Enterprises

Propel your content to new heights with our comprehensive guide to the best interactive content platforms. 

In a world where standing out is an ongoing challenge, mastering interactive content is the key to unparalleled audience engagement. As we navigate the evolving marketing terrain of 2024, marketers must embrace new skill sets and foster closer collaborations with designers and tech experts to achieve remarkable results. 

From captivating videos and parallax effects to dynamic quizzes and data visualizations, we're navigating the dynamic landscape of interactive marketing, and the interactive content platforms you can use to achieve results. Get ready to revolutionize your approach and launch your brand into the limelight!

In this article...

1. The Current Marketing Climate
2. What is Interactive Content
3. Interactive content examples built in Vev to get you inspired
4. Why You Should Invest in Interactive Content
5. What are Interactive Content Platforms and Why Do You Need One
6. Top 5 Interactive Content Platforms and how to evaluate what is the right platform for you

The Current Marketing Climate

The relentless pace of change demands both proactive and reactive strategies from innovative marketing teams. Quality web marketing has never been more crucial in establishing brand authority and driving tangible results. While interactive content has proven to increase engagement and double conversions, the predicament lies in the limitations of most Content Management Systems (CMSs), hindering marketers from unleashing the full potential of interactivity.

What is Interactive Content?

Interactive content encompasses elements like animations, polls, quizzes, and more, embedded into websites to make content varied, personal, and engaging. This versatile approach is adopted by a wide range of entities, from nonprofits aiming to raise awareness and secure donations, to ecommerce companies strategically using content to enhance search rankings and convert potential customers.

It's a game-changer for content marketing, allowing for diverse use-cases and replacing passive content like PDFs and static blog posts.

Interactive content use-cases include:

• Interactive articles and magazines
• eBooks
• Interactive reports
• SEO blog posts
• Landing Pages
• Micro-sites
• Interactive infographics
• Interactive videos
• Simple calculators
• Interactive quizzes
• Personality tests and assessment quizzes

Examples of Interactive Content

So, “what can I build with an interactive content platform?” we hear you ask. 

To support your content marketing efforts, we’ve pulled together content marketing examples created using Vev in a range of formats, from all sorts of organizations — including brands, universities, nonprofits, and a medical cannabis provider. Click the tiles to explore the content.

Why You Should Invest in Interactive Content

In the dynamic marketing landscape, passive content falls short in driving buyers down the sales pipeline. A survey of 244 marketers from high-revenue enterprises revealed a shift towards the compelling force of interactive content. The study underscores that quantity won't win the game; it's about innovating with interactive, dynamic content that captivates and leaves a lasting impression. Interactive content outshines passive content by generating conversions significantly more often — 70% compared to 36%.

For a head of marketing seeking a winning strategy, the message is clear: innovation is non-negotiable. Challenge content producers to push boundaries, experiment with new formats, and embrace unconventional delivery methods.

Source: CONTENT & BUYER’S JOURNEY Report

What are Interactive Content Platforms and Why Do You Need One

Traditional Content Management Systems (CMSs) fall short in supporting native interactivity, hindering creativity and potentially inflating costs through reliance on external agencies. The solution lies in embracing a dedicated interactive content platform—a game-changer for liberating your marketing team from restrictive templates.

Investing in a specialized interactive content tool provides the autonomy to implement dynamic ideas without the need for coding expertise. These platforms empower you to craft sites and content featuring engaging elements like animations, maps, quizzes, and slides effortlessly.

With user-friendly interfaces and a repertoire of pre-built templates, these tools eliminate barriers, enabling you to seamlessly integrate diverse interactive content into your existing website. Integration options include CMS integrations, simple links, iframes, or embed codes, ensuring a smooth and cohesive digital experience.

Before making your investment, thoughtful consideration of your content creation approach, budget, operating system, and team dynamics is crucial. Tailoring your choice to align with the preferences of your target audience ensures a strategic and harmonious integration of interactive elements into your content landscape.

Top 5 Interactive Content Platforms

For forward-thinking marketing teams striving for optimal efficiency, navigating through technical limitations is a common hurdle when considering investments in modern technology. To aid in this journey, we've meticulously compiled a comprehensive overview of the top 5 interactive content platforms.

1. Vev: Empowering Teams for Dynamic Content Production

Best for: Vev stands out as the go-to solution for cross-functional teams, uniting marketers, designers, and developers seeking to scale up custom interactive content production. Vev has unparalleled creative freedom and an expansive array of interactive features, making Vev a versatile tool that not only enhances marketing efforts but also streamlines the development of tailored websites and content, elevating overall web presence.. Vev caters to both SMBs and large enterprises and excels in handling diverse content types, ensuring robust brand management, and fostering effective team governance.

Considerations and Limitations: Vev's strength lies in a well-thought-out production process that encourages collaboration while respecting the unique needs and skills of each team member. Designers find a swift entry into the design tool, while marketers might need to invest some time in mastering the platform's capabilities. However, designers can offset this by creating templates tailored for marketers, facilitating streamlined and scalable production.

While Vev doesn't boast an extensive collection of pre-made templates, it compensates by empowering users to craft custom templates aligned with their vision and team requirements. For those seeking additional assistance, Vev offers design services, enabling the creation of templates tailored to specific needs, use-cases, and brands.

Conclusion: Vev emerges as a comprehensive solution that brings the creative freedom to experiment and build close to any vision, facilitates collaboration and also seamlessly integrates interactive content into existing tech stacks. This ensures the development of a cohesive and synergistic digital ecosystem for businesses aiming to elevate their online presence.

Pricing: The enterprise costs are not publicly disclosed, underlining Vev's commitment to tailoring solutions to individual business requirements.

2. Shorthand

Best for: Publishers and editors lacking creative experience, seeking a straightforward Scrollytelling format. 

Considerations and Limitations: Shorthand relies on pre-made sections with code for themes, layouts, and styling, limiting creative flexibility. While adequate for basic needs, it lacks support for popular interactive features such as quizzes and animations.

Conclusion: Shorthand's distinct format is easily recognizable, as its branding and creative options are somewhat confined through the theme options. The platform primarily excels in scroll-triggered movement for interactive stories, making it suitable for uncomplicated projects. However, for a broader range of use-cases requiring advanced interactive features, alternative platforms will be more fitting.

Pricing: Enterprise costs are not publicly disclosed.

3. Readymag

Best for: Small businesses seeking a well-designed website hosted on a custom domain will find Readymag to be a fitting platform. Noteworthy for its visually appealing sites, Readymag is a preferable option for those desiring lightweight and creative web solutions compared to alternatives like Webflow and Wordpress. 

Considerations and Limitations: While Readymag excels in aesthetics, scaling interactive content on external websites can be technically complex. All content is hosted through Readymag on a custom domain, making self-hosting and SEO management challenging. For enterprises, hosting on a subdomain adversely impacts SEO outcomes. Exported sites from Readymag have workflow limitations, necessitating continued dependence on developers for interactive content management. The offered iframe option presents indexing challenges, impacting site visibility.

Conclusion: Readymag stands out as a fun and creative tool for designers delivering interactive websites, especially suitable for small businesses. However, for enterprises aiming to scale interactive content production, alternative platforms with more robust features for tech stack compatibility may be better suited.

Pricing: Enterprise costs not publicly disclosed.

4. Ceros

Best for: Marketers seeking to develop compelling marketing and sales materials for brand promotion. 

Considerations and Limitations: Ceros presents notable technical limitations that may pose challenges in integrating with existing tech stacks and adhering to common web best practices crucial for marketing success. Published content faces shortcomings in SEO, performance, and responsiveness, attributed to publishing methods and project structure.

Responsive design in Ceros mandates the creation of separate projects for desktop/tablet and mobile, introducing a time-consuming workflow. The design process lacks out-of-the-box functionality, requiring users to possess animation skills for elements like slideshows, potentially hindering those with limited design experience. The design tool in itself also introduces difficulties with speed and reusability, making the platform most useful for one-offs.

A noteworthy aspect of Ceros' business model is that all content is hosted on their platform and becomes inaccessible upon discontinuation of the subscription. This arrangement limits user ownership and presents the choice of either remaining with Ceros or forfeiting all the invested effort and content created.

Conclusion: Ceros is a good solution for creating visually appealing content for desktop experiences. However, it appears to prioritize aesthetics over essential features crucial for robust digital marketing strategies. Issues such as suboptimal mobile experiences, high bounce rates due to extended loading times, and SEO challenges raise concerns. The platform offers attractive templates and showcases successful projects, establishing a significant presence in the U.S. market with a considerable customer base.

The recent addition of an AI assistant introduces an innovative element, yet comprehensive details about its functionality are currently limited.

For enterprises looking to improve scalability, collaboration and improved marketing results with their interactive content, alternative platforms with more modern structures and web practices will be better suited.

Pricing: Costs are not publicly disclosed.

5. Foleon

Best for: Ideal for non-technical teams aiming to effortlessly create and publish visually appealing online reading experiences without reliance on developers or web designers. Foleon particularly excels in helping teams transition content from PDFs to digital formats, offering a commendable array of templates and sections. 

Considerations and Limitations: Foleon leans on pre-made sections with predefined themes, layouts, and styling, restricting creative flexibility. While adequate for fundamental requirements, it lacks support for well-established interactive features and a free-flowing design process. Hosting options are somewhat limited, confining users to a custom domain and imposing subdomain hosting for enterprises, impacting SEO optimization. The design process is structured to prevent non-technical users from making errors, but this rigidity sacrifices creative freedom.

Conclusion: Foleon's distinctive format and confined creative options make it a suitable choice for straightforward projects, especially if the primary objective is transitioning from PDFs to more lively digital designs that also enables you to track audience engagement. However, for a more diverse range of use-cases requiring advanced interactive features and broader marketing goals, alternative platforms may be more aligned with your needs.

Pricing: Enterprise costs not publicly disclosed.

Start using the no.1 interactive content platform today

Receive personalized onboarding and training to transform your team into a digital production powerhouse. Whether you're looking to create immersive content filled with interactivity and animations, or streamline your workflow with custom templates that will ensure brand consistency and save you time, Vev has a solution for you.