Pioneering new content formats

Cutting-edge agencies need to adapt to increasingly unusual client briefs. Trusted for their creative ambition, Publicis' reputation depends on their ability to pioneer creative new content formats. Inspired by the New York Times’ big feature editorials, they sought to make immersive content experiences more accessible to their clients—helping them move away from tired, static editorial formats. They found Vev and started experimenting.

Working with limited budgets

Despite the high return on investment, content is still deprioritized by clients, who continue to spend the majority of campaign budgets on expensive digital commercials. The resources required to produce immersive content act as a further deterrent to producing more imaginative creative—for clients and agencies alike.

Overcoming technical limitations

Agencies like Publicis are expected to work fluently with a huge range of client content creation and CMS solutions. Each comes with its own technical limitations, which make it difficult to fully realize a creative vision. Dynamic, interactive content experiences are only possible when hard coded from scratch.

Simplifying creative experimentation

From "zero scroll" briefs and animated presentations, to interactive quiz components, Vev is enabling Publicis to explore exciting new creative directions. Pre-coded elements like 3D models are allowing creatives to test out bold ideas without them being too complicated. Publics are so convinced by the creative possibilities, they have decided to build their own website in Vev.

Empowering everyone in the creative process

Combining the best of no-code and low-code, Vev enables designers, developers, and content marketers to work effectively together from one intuitive space. Vev is helping Publicis break the technical barrier surrounding immersive content, to the point where everyone now wants to be involved in Vev.

Producing premium content faster

Thanks to Vev's no-code approach, Publicis no longer has to spend weeks coding immersive content from scratch. This quicker time-to-market is enabling them to take on more client work, all while improving the profitability of individual projects.

Doing more with less resource

By reducing the development resource required to build projects, Vev has helped Publicis remove the perceived risk of investing in immersive content—even within their own organization. The technical effort of hosting, maintaining servers, and taking responsibility for any downtime is also completely handled by Vev.

Winning work with bolder creative

When clients ask Publicis to create things they've never produced before, Vev hands them the creative flexibility to figure it out—something that is only adding to their brand's innovative image. As a result of the partnership, both Publicis and Vev have a stronger client offering. Publicis now has the tools to showcase their brand and work more creatively when winning over clients.

Focusing on creating—not managing tech

For Publicis, Vev represents digital transformation for content marketing in a tool. Instead of creative being dictated by the limitations of a client's tech stack, Publicis can realize concepts in Vev without compromise. The team has more freedom to experiment and push content formats forward, knowing that Vev will let them publish their work to any environment.