Case Studies / D2
From static to cinematic: Vev brings D2’s print publication to the digital realm
"Vev is intuitive, powerful, and playful. Given enough experimentation (and some super capable support from the Vev-team) virtually anything is possible with Vev."
Mikkel Smith, Art Director
Industry
Publishing and media
Headquarters
Norway
Use Cases
Visual storytelling
Microsites
Branded content
500+
New leads generated in first 2 months
An introduction to D2
D2 is a prestigious lifestyle magazine, produced by the third-largest publisher in Norway, Dagens Næringsliv, every Friday. The magazine covers a wide range of cultural, art and lifestyle-related topics that have been internationally recognized for outstanding photography and design.
D2’s print publication finally has just as much gusto in the online world as it does in the physical world.
D2's journey with Vev
The Challenge
The limiting journey from print to digital
As a legacy lifestyle publication with deep roots in print, D2—the renowned supplement of Dagens Næringsliv—faced a familiar crossroads. While its rich photography, elegant layouts, and long-form journalism had long captivated print readers, translating that same tactile, high-design experience into digital proved challenging.
The standard CMS tools available couldn't capture the magazine’s visual identity or editorial depth. Digital articles felt flat, and were stripped of the immersive, crafted feel that made D2 a brand in its own right. Efforts to innovate online often meant compromising on either creativity or workflow efficiency.
What D2 needed was more than just a new publishing tool. It needed a digital canvas that could honor its print heritage while unlocking the flexibility and interactivity today’s readers expect. The goal: to bring the editorial soul of D2 to life on screens, without friction or creative compromise.
The Solution
A blank canvas with zero limitations
Vev allows for free-flowing creation, through and through. The platform simply does not have the limitations other tools do, like Ceros or Webflow.
Vev quickly rose to the top
It was as simple as that. Vev was the only tool that gave the writers and designers everything they needed to be able to translate their print publication onto the web without sacrificing a single asset. In fact, they could build on existing assets, and enhance their digital look and feel.
Expansive and intuitive throughout
They were struck by how quickly they were able to learn how to use the tool and create what they had envisioned. Using a tool that is both intuitive and supported by an agile Vev support team, D2 has been able to bring new capabilities to any project.
Processes were simplified
With very few hoops to jump through, D2 found the path from idea to final product to be even shorter and even more practical for producing a weekly magazine.
The Result
Better work. Period
The award-winning work that comes out of D2 on a weekly basis directly competes with the most heavily awarded publications in the world. Writers and designers now enjoy a less stressful production process and produce more work than ever before. Vev has helped digitally transform D2 far ahead of schedule and now they look to push the boundaries of creative content.
More innovative goals are being set
Vev’s Design Editor brought D2 up to speed to the no-code movement but now they seek to take a bar higher. Looking ahead, D2 is already experimenting with the template tool within Vev to automate even their most creative builds.
Recognition and prestige
Since using Vev, D2 has been recognized for their ability to push the envelope in the digital publication industry. Their work is better, their builds cost less and their designers are happier.
"I was struck by how incredibly intuitive and expansive the tool was, and how quickly I was able to create what I envisioned with very few hindrances."
Mikkel Smith, Art Director