Case Studies / Nasdaq
One library, every partner: how Nasdaq scaled partner marketing with Vev
"Vev is intuitive, cost-effective, and allows teams to create and maintain polished, brand-safe experiences without heavy technical or design support."
Sierra Forbes, Senior Marketing Specialist
Industry
Financial services
Headquarters
New York, US
Use Cases
Partner portals
On-brand libraries
Client marketing
1-2hr
to ship a new partner portal
An introduction to Nasdaq
Nasdaq's Index Client Marketing team sits between the company's asset manager partners — firms like Goldman Sachs, Invesco, BlackRock, and State Street — and the marketing programs Nasdaq runs to support them. The team's job is to help ETF issuers and large asset managers bring their products to market through scalable, partner-focused content.
The Challenge
Static decks were holding the team back
Before Vev, partner content wasn't delivered through dedicated pages at all. Instead, Nasdaq relied on one large overview deck to communicate the full set of marketing offerings to partners. The materials were static and felt outdated — not reflective of a modern, technology-forward brand.
Partners needed more visibility into their budgets
As Nasdaq shifted to a model that gave clients dedicated budgets to use throughout the year, partners increasingly asked for greater transparency into how those investments were being used. That information was fragmented across emails and difficult to track — a challenge the previous workflow couldn't solve.
The team needed a more scalable way to work
Internally, teams also wanted clear, one-page views of all client activity — but pulling that together was time-consuming and inefficient. With no dedicated designers supporting backend updates, the team needed a more plug-and-play solution that marketers could own themselves.
The Solution
One master template, rolled out across every partner
Nasdaq's Index Client Marketing team built a master partner portal in Vev and turned it into a Library — a reusable, brand-safe template that any marketer on the team can drop in, customize for a specific client, and ship.
A centralized hub for every partner relationship
Each portal becomes a single source of truth for that partner: their marketing budget, the initiatives funded against it, timelines, materials, and a running view of activity with Nasdaq. Brand governance is built in — because the design system lives in the Library, every page comes out on-brand by default.
"Our clients love their customized portals because it gives them an overarching view of everything they do with the Nasdaq Marketing team."
Sierra Forbes, Senior Marketing Specialist
Collaboration that stays in one place
One marketer typically owns execution, and the rest of the team uses Vev's commenting feature to tag in, review, and align without leaving the platform.
The Result
New partner portals ship in hours, not weeks
With the Library in place, spinning up a new partner page takes 1–2 hr of edits, not a multi-week production cycle.
Four marketers own the entire partner content footprint
Four index marketers now keep every portal updated weekly without pulling in design or development resources.
Partners have a single, always-current view
Instead of digging through email threads to track budget and progress, partners open one portal that reflects everything happening with Nasdaq — and internal stakeholder requests are now answered with a link.
The Vision
More partners, same team
Vev is now the all-in-one platform for how Nasdaq's Index Client Marketing team shows up for partners. The team will continue to expand the Library so that every new client request can be answered with a polished, on-brand portal in hours.
"I'd absolutely recommend Vev to other enterprise teams. It's intuitive, cost-effective, and lets teams create and maintain polished, brand-safe experiences without heavy technical or design support."
Sierra Forbes, Senior Marketing Specialist