Case Studies / Russmedia
From passive to powerful: Russmedia’s 15x readership surge with interactive storytelling
"Without Vev, we wouldn’t be able to deliver the immersive content at the speed and scale that we’re able to now."
Ellen Cabrinetti Meum, Leader of Product & Tech
Industry
Publishing and media
Headquarters
Austria
Use Cases
Visual storytelling
Branded content
15x
Increase in readership
14x
Higher click through rate
An introduction to Russmedia
Engaging audiences effectively is paramount for publishers and the media companies and agencies working with them.
Russmedia, a multi-niche media company based in Austria, faced the challenge of revitalizing their advertising formats to enhance reader engagement and deliver superior results for their clients. To address this, they turned to Vev's interactive content platform as part of their development of "Story Premium," an innovative advertising format that seamlessly integrates storytelling with rich multimedia elements.
Russmedia's journey with Vev
The Challenge
Traditional formats = dwindling engagement
Traditional advertising formats were experiencing diminishing returns, with declining reader engagement and effectiveness. Russmedia sought a solution that would not only capture attention but also provide measurable performance improvements for their advertisers.
The Solution
Premium storytelling services using Vev
Leveraging Vev's interactive content capabilities, Russmedia developed "Story Premium," a format that combines videos, images, and text to craft visually compelling and emotionally engaging narratives. This approach aimed to resonate deeply with audiences, enhancing brand authenticity and emotional connection. The format was designed for seamless integration into digital environments, ensuring an immersive user experience without feeling intrusive.
Russmedia's strategy involved tailoring advertiser campaigns to specific goals, ensuring each story resonated with its intended audience. By using Vev, they could incorporate dynamic multimedia elements effortlessly, creating rich, interactive experiences, such as scrollytelling articles. Continuous performance tracking and A/B testing facilitated ongoing optimization, further enhancing campaign outcomes.
The Result
Readership: Achieved 15 times more readers compared to classic PR articles.
Dwell time: Users spent 43 times longer engaging with "Story Premium" content than with traditional PR articles.
Click-through rates (CTR): Generated 14 times more clicks than traditional PR articles.
Revenue Impact: Experienced significant repeat business, with advertisers committing to additional campaigns.
These metrics underscore the effectiveness of combining interactive content with emotional storytelling to captivate audiences and drive engagement.
A massive win for Russmedia when using Vev was the uptick in client satisfaction. Martin Wagner and Mario Rothmund, Marketing & Communications Managers at Ländle Qualitätsprodukte Marketing GmbH, shared their satisfaction with Russmedia, stating:
“We were very satisfied with the implementation of our first Premium Story. The process with Russmedia was straightforward and productive. After our briefing, the story creation was well-organized and professionally executed. Our internal effort was much lower than expected. With strong reach and reader engagement, we consider the Premium Story a success and plan to use this format more often in the future.”
Designer, Schibsted
By embracing Vev, Russmedia successfully transformed their advertising approach. "Story Premium" not only revitalized reader engagement but also delivered substantial value to advertisers, demonstrating the power of innovative digital storytelling.