Beyond the cart: how Osprey converts with creative campaigns

Industry

Ecommerce
Retail

Headquarters

Global

Use Cases

Marketing campaign

Landing pages

Embeds

Interactive articles

500+
New leads generated in first 2 months

The Challenge

Custom content took too long to create

Osprey is one of the world’s most innovative outdoor gear brands. They want their content to feel as premium as the brand. But since the e-commerce team is often hustling to roll out marketing and product launch pages, they don’t have a lot of spare time to develop unique landing pages that bespoke builds could offer.  Before Vev, refreshing their online presence meant contending with their developer’s schedule or finding the budget to hire outside help.

CMS was slowing teams down

Osprey’s primary CMS worked fine for templated blog posts. But anything more creative, like a landing page or interactive story, required custom development — and a ton of back and forth to get pixel perfect.

Project backlogs hampered creativity

Managers were wasting precious hours overseeing content creation. And eventually, the whole team hit a bottleneck, which limited how quickly they could bring new campaigns to life.

The Solution

World-class content, DIY-style

At first, Osprey tried a few popular no-code design tools, which had steep learning curves and cumbersome interfaces. When they found Vev, everything clicked. It only took a few minutes for the team to get familiar with Vev’s intuitive Design Editor, which feels refreshingly similar to their favorite design tools.

Collaborate in real-time

Vev empowers both Osprey’s content creators and developers to focus on the challenges they’re best equipped to solve — all on the same canvas. The content editor and dashboard lets marketers obsess over things like headlines and social media descriptions. Developers get a fully integrated code editor, which opens up countless possibilities and saves them time with reusable components.

Plays with existing tech stack

Osprey’s marketers now have the freedom to create exactly what they have in mind, then push it live anywhere they like. Since Vev can publish to nearly any CMS or server with powerful hosting integrations, the team is no longer held back by their current tech stack.

The Result

Everyone gets on the same page — fast

Since everyone on the team can collaborate in real-time, Vev essentially eliminates the need for prototypes and endless handoffs. Building and QA seamlessly happen at once. What might’ve taken weeks to build with custom development can now happen in hours.

Optimizing anything doesn't break anything

Osprey’s digital marketers are always looking to optimize landing pages to drive more conversions and improve the user experience. With custom development, even small tweaks can require significant work. But with Vev, they can test and finetune without breaking anything — including their developer’s heart.

The whole team has the power to create

After a quick ramp-up, Osprey has been able to create world-class digital experiences with no code. Now, the team has the tools to launch campaigns faster and more effectively.