10 Examples of Effective Product Page Design

March 31, 2023

Words by Jeff Cardello

Product page design is paramount to drawing attention to—and creating excitement about—your product.

Product pages give brands the chance to build interest around their products, and communicate what makes them special. A well-designed product page is a brand’s opportunity to show off its products in ways that are visually captivating, keeping people active and engaged in learning more about what a company has to offer. From interactive elements like clickable image hotspots to hover animations, there are many ways to create an exciting product page. Read on for design components you can easily add in Vev’s no-code editor, and a collection of examples to inspire your next product page design.

What Makes a Great Product Page? 

Product pages are web pages designed to promote and sell products. The purpose of a product page is to show potential customers the reasons why they should buy something. It provides information, answers common questions, and inspires visitors to make that all-important purchase.

Communicating details and connecting with potential customers are a huge part of the user experience. Content like specifications, product photography, demonstration videos, user reviews, and pricing give people all they would want to know in making an informed decision to buy.

Yet great product pages go beyond dry features to tap into emotional benefits. Immersive designs can make your product more tangible and memorable, storytelling can help to highlight the values customers are signaling by choosing your product, and interactivity can create intrigue and delight around your brand  — all of which help potential customers form a powerful emotional connection with your products that is hard for other brands to compete with.

The Importance of Product Page Design

Product pages can be anything from a one-page landing page supporting a short-term marketing campaign to a single page design within a fully fledged e-commerce store. Whatever the format, the focus is on helping customers understand the products and realize their value.

The importance of design in this transaction is both functional and aesthetic. We are, after all, blinded by prettiness, so a stunning product page with animations and striking photography and video is a must. These eye-catching designs must also be functional. Here are some key components of a product page design:

  • Product overviews:  A product overview summarizes and communicates the key benefits of a product.
  • Product specifications: Product specifications cover the important aspects of a product like the size, color, what it’s made out of, and who it’s recommended for. Product specifications let customers know all of the relevant details about an item.
  • Visuals: Photographs, animations, videos, and diagrams are essential in giving customers an understanding of how a product looks and functions.
  • Individual pages: Where a product overview may give high-level information, individual product pages go more in-depth.
  • Consistent branding: The typography, color scheme, voice, and other visual elements that are part of a brand’s identity should carry over into every part of a product page design.
  • Clear navigation: Visitors should have a simple set of options for moving through a website and accessing the product content they want to see.
  • Shopping carts: A shopping cart should have a simple design and lead visitors through the purchasing process in a minimum of steps. 
  • Frequently asked questions: An FAQ provides the answers to all of the common questions people may have about products, shipping, returns, and other relevant topics.
  • Customer reviews/testimonials: Including testimonials into a product page design builds trust with your customers, showing them how real people feel about what you sell.
Great product page designs go beyond dry features to tap into emotional benefits.

Product Page Design Techniques

Drop-downs and Accordions

Product pages have a lot to get across and it’s essential to maximize your web page’s real estate. Drop-downs and accordions effectively reveal additional product details, specs, or other information that would otherwise be tough to fit on the page.

Azure, Rectangle, Aqua, Font

Image Comparison Sliders

An image comparison slider displays a change in state from before to after. They’re great for conveying the value of a product. If you’re using Vev, we make it easy to put in an image comparison slider into a product page design.

Wood, Slope

Image Swapping

Image swapping, where a visitor hovers or clicks on a set of buttons or icons, triggers the main product photo to flip over to another image. This feature makes it possible to display color options, styles, multiple angles, as well as close-up shots.

Chrome Industries, known for its outerwear and bags aimed at hip urban cyclists, lets visitors check out the different color schemes of backpacks by clicking on the square color picker buttons next to the product images.

Call-to-action Buttons

Whether it’s the message to “Shop Now”, “Add to Bag”, or “Checkout” call-to-action buttons capture the attention of customers.

Perfect Circuit, an online seller of electronic musical instruments, uses a big blue button to add an item to the cart, and includes a smaller help button tucked into the bottom corner of the product page in the same eye-catching color.

Clickable Image Hotspots

Image hotspots are a way to highlight specific product features, and add a welcome sense of interactivity. This Mercedes landing page, built with Vev, makes use of this feature. All someone needs to do is to click on a hotspot to reveal additional details.

10 Examples of Product Page Design

Now that we’ve covered the basics and common features of product page design, let’s take a look at ten different examples across a wide range of product categories showing you the variety of forms they can take.

Mana Yerba Maté

With its kick from caffeine, Yerba Maté is a great beverage to drink if you’re feeling low energy. Mana offers several varieties of carbonated Yerba Maté drinks to give you a boost when you need it. Just like the stimulating effects of the beverage, this product page design buzzes with a sense of energy featuring three-dimensional scrolling animations, lively colors, and upbeat illustrations.

They also include beautifully designed individual product pages that communicate all of the delicious details as well as make it easy to order.

OHM Studio - PION

The Pion isn’t an ordinary furniture item but looks like a piece of art you would see in a fancy gallery. This web design embraces a minimalist aesthetic featuring large amounts of gray space, the neat uniformity of the Helvetica Neue typeface, and gigantic photographs of the Pion, with a clean sense of modernism that perfectly compliments the products.

Another stand out of this product page design are the individual product pages which share the same sense of simplicity as the rest of the website. The block of buttons representing the different color options are a nice touch, making it easy to see the different versions the Pion comes in. The “Shop now” button is subtle, fitting in with the low-key design aesthetic but still stands out from the screen. 

Native Instruments - Maschine

If you’re a hip-hop producer or electronic music creator, you’re likely familiar with Native Instruments’ Maschine which offers sequencing, sampling, and sound creation all in a single piece of hardware.

One of the deciding factors that musicians consider is workflow. Will a piece of gear let them get their ideas down with ease, or stand in their way of creativity? Native Instruments answers any questions about how Maschine works with close-up shots of its colorful pads, inputs and outputs, buttons, and knobs that are used in its music production process. In addition, there are text and videos that give even more information about how it all works.

This product page design also features an interactive image with clickable hotspots that reveals more key features and what they do. There is so much here that communicates how Maschine works, helping people to see all the reasons why they should buy.

ORE

ORE are high-end diamond jewelry designers, specializing in custom pieces. The diamonds in their work sparkle against a color palette of rich umber, dark gray, and black. Along with photography that captures the glitter of their work, this product page design is full of interactive and interesting features.

A short distance from the top reveals a series of hover animations, some of which trigger the colorization of monochromatic images, others which cause photos to appear behind text. The cursor in some sections also transforms into the words “drag”, prompting the user to drag their cursor across the screen to scroll through photos. This is a departure from conventional image carousels and adds so much to the feel of sophistication and creativity.

Moleskine - Year of Rabbit Notebook

There’s something about cracking open a Moleskine notebook that makes one immediately feel an extra couple of IQ points smarter. Could it be the crisp snap of its thick paper, the texture of its covers, or the cool colors they come in? Whatever it is, Moleskine notebooks are the go-to for many creative professionals when they need to jot down their ideas or notes.

Throughout are wonderful examples of parallax scrolling, with a sliding window-like effect replacing one notebook with another as you move down the screen. There’s a great combination of depth and motion, bringing focus to the products they want you to see.

The individual project pages are also effective, having a  clear sense of organization and lightweight sensibility. This is another product page design that uses a row of circular icons to navigate through different product images, and also utilizes drop-downs to show additional product details and shipping options. 

Fisher-Price

With a playful color scheme filled with images of their toys, Fisher-Price captures how much joy their products bring to children.

This is a bouncy and happy product page design, but what also stands out is how easy it is to browse their multitude of products. You can search by age group, best sellers, by brand, and other specific ways. When you have a huge selection of products, it’s essential that customers are able to find what they’re after, and Fisher-Price succeeds with a design that makes locating products a simple process.

Burton Snowboards

Snowboarding isn’t a one size fits all sport. The type of board and gear you require depends on what type of riding you do. If you’re someone content with floating through the pillowy powder in the trees rather than the groomed and overcrowded slopes you’re going to want a specific kind of board. If you seek your thrills spinning through the air above the lip of the halfpipe, you’ll need a snowboard suited for its frozen curved walls. Burton, one of the longest-running snowboarding companies, comes through with a website dedicated to helping its customers make informed buying decisions with a wealth of information on its products.

Where Burton shines is the level of details about their gear. If you need to know the camber, shape, sizing, and what type of terrain a board will work best, Burton lays it all out, giving customers the necessary details to pick out a board best for their style of riding.

Wonder Workshop

Wonder Workshop offers robotics kits aimed at teaching kids about coding and getting them excited about technology. This website shows off their products in big and bright images, along with text that communicates in a clear way how they function, and what kids will learn from them.

For something like educational toys, parents need to know if they actually deliver on their promises of being fun and facilitating learning. Wonder Workshop includes user ratings on the opening page as well as customer reviews and the individual product pages. Seeing the positive things both parents and educators have to say about Wonder Workshop’s toys, builds trust in their brand, giving those looking to buy its toys the reassurance that they’re making the right choice. 

Final Cut Pro

Apple’s Final Cut Pro offers a powerful suite of user-friendly video editing tools making it possible to cut together footage, do color corrections, add in audio, and export the footage in a variety of formats depending on your needs.

There’s much that Final Cut Pro can do, but Apple doesn’t go overboard with too much text. Instead, you get to see Final Cut Pro in action with screen captures and other visuals that show how it transforms raw footage into something more beautiful and cinematic. 

Nike

Nike puts together a website that captures the spirit of its brand, with a space filled with visuals of its shoes and the athletes who use them.

We like the use of photos on the individual product pages. They capture every angle and aspect of their shoes, replicating the experience of seeing them in person. From image carousels to full-width visuals, Nike opts for a visually led product page design. It’s easy to see every detail, ensuring that if people order them, there won’t be any surprises when they take them out of the box.

Build and Launch Premium Product Pages With Vev

Vev offers all of the tools you need to create interactive and engaging landing pages at scale. With a library of pre-built interactive components and animations, Vev’s drag-and-drop no-code editor lets you tailor a design that will work perfectly with the products you want to showcase. Using our Embed Anything feature you can easily add e-commerce blocks to your design, or use Embed Anywhere to embed your product page into your existing e-commerce site.

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